When you want to send marketing emails to your contacts in a more generic approach and give the idea of mass customization, just use this option.
Use this kind of emails to send regular welcome messages, emails with offers that will fit all of our contacts, messages with information about your company and emails with your blog posts or any other content you create.
The Regular Emails you send must respect the CAN-SPAM act and the CASL act.
It’s possible to customize emails with DotLiquid.